Basic Metrics
Basic metrics are available to all Timeblu users, including those on the free plan. These foundational numbers help you track your business at a glance.
Available Basic Metrics
Total Clients
The total number of clients in your database.
What it shows:
- Count of all client records
- Includes active and inactive clients
- Does not include deleted clients
Why it matters:
- Track client base growth
- Measure client acquisition
Sessions This Month
Total sessions scheduled in the current calendar month.
What it shows:
- All sessions in current month
- Includes all statuses (pending, confirmed, cancelled)
- Counts completed sessions too
Why it matters:
- Track monthly activity
- Compare month-over-month
Sessions This Week
Sessions scheduled in the current week.
What it shows:
- Sessions from Monday to Sunday (or your week start)
- Current week only
- All statuses included
Why it matters:
- See immediate workload
- Plan your week
- Quick activity check
Upcoming Sessions
Sessions scheduled for the future.
What it shows:
- Confirmed and pending sessions
- From today forward
- Does not include cancelled
Why it matters:
- See your pipeline
- Know what’s coming
- Identify gaps in schedule
Active Clients
Clients with recent session activity.
What it shows:
- Clients with sessions in a recent period (typically 30-90 days)
- Indicates engaged clients
Why it matters:
- Distinguish active from dormant clients
- Focus retention efforts
- Track engagement health
Understanding the Numbers
Metric Cards
Each metric displays as a card with:
- Number - The current value
- Label - What it measures
- Trend (if available) - Change from previous period
Example Dashboard
┌─────────────────┐ ┌─────────────────┐
│ Total Clients │ │ Sessions/Month │
│ 15 │ │ 12 │
│ ↑2 from last │ │ ↑4 from last │
└─────────────────┘ └─────────────────┘
┌─────────────────┐ ┌─────────────────┐
│ Sessions/Week │ │ Upcoming │
│ 4 │ │ 8 │
└─────────────────┘ └─────────────────┘Using Basic Metrics
Daily Check
Quick morning routine:
- How many sessions today/this week?
- Any upcoming gaps to fill?
- Client count status?
Weekly Review
End of week analysis:
- How did sessions compare to last week?
- Any new clients added?
- What’s the upcoming week look like?
Monthly Summary
Month-end review:
- Total sessions this month vs last
- Client growth
- Active client ratio
Metric Calculations
How Counts Work
| Metric | Counts |
|---|---|
| Total Clients | All non-deleted client records |
| Sessions This Month | Sessions with dates in current month |
| Sessions This Week | Sessions in current Mon-Sun week |
| Upcoming | Future sessions (confirmed + pending) |
| Active Clients | Clients with session in last 30-90 days |
What’s Not Counted
- Deleted clients (removed from counts)
- Events (only sessions count)
- Test or dummy data (counts as real)
Plan Limit Indicators
Calendars, clients and sessions are unlimited on every plan, so the free plan has no usage limit to watch. What Max adds is features, not capacity.
Improving Your Metrics
Growing Client Count
- Ask for referrals
- Share your booking link
- Maintain client relationships
Increasing Sessions
- Follow up with past clients
- Offer package deals
- Enable online booking
Boosting Active Clients
- Send re-engagement messages
- Offer returning client specials
- Regular check-in reminders
Limitations of Basic Metrics
Basic metrics show quantity but not quality:
| Basic Metrics Show | Basic Metrics Don’t Show |
|---|---|
| How many | How much revenue |
| Count of sessions | Cancellation rate |
| Number of clients | Client lifetime value |
| What’s scheduled | Peak hours |
For financial, client value and occupancy analytics, upgrade to Max.