Advanced Analytics
💎Premium Advanced analytics are available exclusively on the Premium plan.
Premium analytics give you deep insights into your business finances, client value, and operational efficiency.
Financial Metrics
Total Revenue
Track your earnings from sessions.
What it shows:
- Sum of all session prices
- Filtered by date range
- Based on completed sessions
Display:
- Total amount in your currency
- Comparison to previous period
- Trend direction
Average Session Value
Mean revenue per session.
Calculation:
Avg Session Value = Total Revenue / Number of SessionsWhat it shows:
- Your typical earnings per appointment
- Help set pricing strategy
Use it to:
- Evaluate pricing
- Identify upsell opportunities
- Track pricing changes impact
Deposits Collected
Track upfront payments received.
What it shows:
- Total deposit amount
- Number of deposits
- Deposit collection rate
Use it to:
- Forecast cash flow
- Evaluate deposit effectiveness
- Track payment patterns
Revenue by Service
Breakdown of earnings by service type.
What it shows:
- Revenue per service
- Percentage of total
- Trend over time
Use it to:
- Identify most profitable services
- Make pricing decisions
- Focus marketing efforts
Client Metrics
Client Lifetime Value (CLV)
Average total value of a client relationship.
Calculation:
CLV = Average Revenue per Client / Churn Rateor
CLV = Avg Sessions per Client × Avg Session ValueWhat it shows:
- How much a client is worth over time
- Value of client acquisition
Healthy range: Varies widely by industry
Retention Rate
Percentage of clients who return for more sessions.
Calculation:
Retention = Returning Clients / Total Active Clients × 100What it shows:
- Client loyalty
- Service satisfaction
Healthy range: 60-80%
Client Segments
Breakdown of clients by engagement:
| Segment | Definition |
|---|---|
| New | First session in period |
| Active | Multiple sessions recently |
| Returning | Came back after gap |
| At Risk | No recent activity |
| Dormant | Long time since session |
Occupancy Metrics
Session Lead Time
How far in advance clients book.
What it shows:
- Average days between booking and session
- Planning horizon
Use it to:
- Set advance booking limits
- Plan marketing timing
- Understand booking behavior
Day Distribution
Which days of the week are busiest.
What it shows:
- Sessions by day of week
- Peak days
- Quiet days
Use it to:
- Optimize working hours
- Plan marketing
- Adjust availability
Hour Distribution
Which hours are most popular.
What it shows:
- Sessions by hour of day
- Peak times
- Gaps in scheduling
Use it to:
- Focus availability on demand
- Price time slots differently
- Schedule admin in quiet times
Occupancy Rate
How full your available time is.
Calculation:
Occupancy = Booked Hours / Available Hours × 100What it shows:
- Capacity utilization
- Growth room or overbooking risk
Healthy range: 60-80%
Very high occupancy (>90%) may indicate need to expand capacity or raise prices.
Session Sources
Where bookings come from.
Categories:
- Manual (you created)
- Online Booking (client booked)
- Recurring (automatic)
Use it to:
- Evaluate booking page effectiveness
- Track automation ROI
- Balance booking methods
Analytics Dashboard
Financial Overview
┌────────────────────────────────────────────┐
│ Revenue This Month │
│ €2,450 │
│ ↑ 12% vs last month │
├─────────────────┬──────────────────────────┤
│ Avg Session: €85│ Deposits: €480 │
├─────────────────┴──────────────────────────┤
│ Revenue by Service │
│ ▓▓▓▓▓▓▓▓▓▓░░ Coaching (68%) │
│ ▓▓▓▓░░░░░░░░ Consulting (25%) │
│ ▓░░░░░░░░░░░ Other (7%) │
└────────────────────────────────────────────┘Client Analysis
┌────────────────────────────────────────────┐
│ Client Lifetime Value │
│ €425 │
│ Based on 45 active clients │
├────────────────────────────────────────────┤
│ Client Segments │
│ Active: 28 │ At Risk: 12 │ New: 5 │
└────────────────────────────────────────────┘Using Advanced Analytics
Monthly Business Review
- Check total revenue vs goal
- Review client retention
- Analyze service performance
- Note any concerning trends
Pricing Decisions
Use data for pricing:
- Is average session value meeting goals?
- Which services generate most revenue?
- Are deposits effective?
Marketing Focus
Data-driven marketing:
- Target “at risk” clients
- Promote top services
- Time campaigns to booking patterns
Capacity Planning
Plan your time:
- Is occupancy sustainable?
- Where are the gaps?
- Should you add capacity?
Exporting Reports
Premium users can export analytics:
- Go to Dashboard
- Click Export or Download Report
- Choose format (CSV, PDF)
- Select date range
- Download
Export Contents
Reports include:
- All displayed metrics
- Detailed breakdowns
- Date range information
- Generated timestamp
Data Accuracy
What Counts
- Only sessions with prices count for revenue
- Completed sessions for financial metrics
- All sessions for operational metrics
What Doesn’t Count
- Events (not sessions)
- Deleted sessions
- Sessions without prices
Time Zones
All data uses your configured timezone for consistency.