Email Templates
💎Max An email template is the reusable visual shell around your campaign content: logo, colors, header, and footer. Set it up once and every campaign that uses it looks consistent - you only write the message.
Find them under Campaigns → Templates.
What a template controls
| Setting | Options |
|---|---|
| Accent color | Blue, Green, Purple, Orange, Pink, or Cyan - used for buttons and links inside the email |
| Header background | Accent (your accent color), Light gray, or None |
| Header logo | Your brand logo, a custom upload, or your business name as text |
| Header tagline | Optional line under the logo (up to 120 characters) |
| Footer text | Optional - address, phone, or contact info shown above the unsubscribe link (up to 500 characters) |
Logo sources
- Use brand logo - reuses the logo from your booking page branding. If you update it there, your emails update too.
- Upload custom logo - a separate logo just for this template (PNG, JPG, WebP, or SVG, up to 2 MB).
- Show business name - no image; your business name is rendered as text in the header.
Creating a template
Open the templates page
Go to Campaigns and click Templates, then New template.
Name it and pick the branding
Give the template a recognizable name (for example “Default” or “Holiday promos”), then choose the accent color, header background, and logo source. A live preview shows the result as you adjust.
Optionally set tagline and footer
The tagline appears in the header; the footer text appears at the bottom of every email, just above the unsubscribe link - a good place for your address or contact details.
Save (and make it the default)
Check Use as default template for new campaigns if this should be the template campaigns start with. You can have exactly one default.
How campaigns use templates
- When composing an email campaign you pick a template from the Email template selector - or leave it on Default template.
- Campaigns without an explicit template use your default template at send time.
- If you have no templates at all, emails still send with a clean, neutral design using your business name.
- Deleting a template doesn’t break campaigns that used it - they fall back to the default.
Create one template per “voice”: for example a neutral default for announcements and a colorful one for promotions. Switching the look of a campaign is then a single dropdown.
Related
- Creating Campaigns
- Booking Page Branding - the brand logo templates can reuse