Auto Win-back

💎Max Auto win-back is an always-on campaign that emails clients who have stopped booking. You set it up once; from then on Timeblu checks every day for clients who just crossed your dormancy threshold and sends them your win-back message automatically.

Unlike a regular campaign, there is no Send button and no audience builder - the audience is always “clients who have not had a session in X days”.

Setting it up

1. Go to Campaigns and open the Auto win-back card at the top of the list.
2. Write your message - subject and body, with the same block editor and email templates as regular campaigns. A starter message is pre-filled for you.
3. Choose your two settings:
   • Consider a client dormant after (days) - how long without a session before a client counts as dormant. Default: 60 days.
   • Do not recontact within (days) - once a client received a win-back email, how long to wait before they can get another one. Default: 90 days.
4. Flip the toggle On.

That’s it. Newly dormant clients are picked up on the next daily check and appear in the Sends tab of the same page.

Results

Once it has sent something, the page opens on the Results tab: how many clients booked again, the revenue and the cost since you turned it on, with a By month table. See Campaign Results.

Who gets contacted

A client is enrolled only when all of these are true:

• They have at least one confirmed or completed session ever - leads who never booked are never contacted.
• Their last session is at least your dormancy threshold ago (measured in your business timezone).
• They have an email address on file.
• They have not unsubscribed from your marketing messages.
• They have not received a win-back email from you within the recontact window.

Pausing

Use the toggle to pause auto win-back at any time - nothing sends while it is off, and no clients are enrolled. Turning it back on resumes the daily checks; clients who went dormant in the meantime are picked up on the next check.

If you hit your monthly email limit, auto win-back pauses itself and resumes automatically on the 1st of the next month. The page shows a notice when this happens.

Editing the message

You can edit the message, template, and settings at any time - even while active. Changes apply from the next daily batch onward; emails already sent are not affected.