Business Description (Bio)

Your business description (bio) tells potential clients who you are and what you offer. It appears on your public booking page and helps convert visitors into clients.

Where Your Bio Appears

Your bio is displayed:

On your booking page (if enabled)
Helps clients understand your services
Sets expectations before booking

Writing Your Bio

Accessing Bio Settings

Go to Settings > Profile
Find the Business Description or Bio field
Write or edit your bio
Save

What to Include

Effective bios typically include:

Who you are - Brief introduction
Who you help - Your target clients
What you do - Your services/approach
Why you - Your unique value
Call to action - Encourage booking

Bio Length

Recommended: 100-300 words
Too short: Doesn’t provide enough info
Too long: May overwhelm visitors

Bio Templates

Life Coach Template

I’m [Name], a certified life coach helping [target audience] achieve [desired outcome].

With [X years] of experience, I specialize in [areas of focus]. My approach combines [methodologies] to help you [benefits].

Whether you’re looking to [common goal 1], [common goal 2], or [common goal 3], I’m here to guide you on your journey.

Book a free consultation to see if we’re the right fit.

Therapist Template

Hello, I’m [Name], a licensed [credentials] providing [type of therapy] for [target clients].

I create a safe, supportive space where we can explore [issues addressed]. My therapeutic approach draws from [methodologies], tailored to your unique needs.

I work with clients experiencing [common issues]. Together, we’ll work toward [therapeutic goals].

Take the first step by scheduling an initial session.

Consultant Template

I’m [Name], helping [target businesses/professionals] solve [problems] and achieve [results].

With [X years] in [industry], I bring practical experience to every engagement. My clients have seen [results/outcomes] through our work together.

Services include [service 1], [service 2], and [service 3].

Ready to transform your [area]? Book a strategy call.

Bio Best Practices

Do

Write in first person (“I help…”)
Be specific about who you help
Highlight your unique approach
Include credentials if relevant
Keep it warm and professional
Use short paragraphs

Don’t

Be too vague (“I help everyone”)
Use excessive jargon
Write a resume
Make it too long
Forget to proofread
Skip the call to action

Read your bio aloud. If it doesn’t sound natural, revise it.

Bio Examples

Good Example

I’m Sarah, a career coach helping mid-career professionals find work they love.

After 15 years in HR and career counseling, I know what it takes to make a successful career transition. My clients have landed roles at companies like Google, Amazon, and countless thriving startups.

If you’re feeling stuck, unfulfilled, or ready for your next chapter, let’s talk.

Book a free discovery call to explore how I can help you find your path.

Why it works:

Clear target audience
Specific credentials
Social proof (results)
Clear call to action
Appropriate length

Bio to Improve

I am a coach. I help people with their problems. I have certifications in various modalities. Contact me to learn more.

What’s missing:

No specific target audience
No unique value proposition
No personality
No compelling reason to book

Updating Your Bio

When to Update

Quarterly review recommended
After new certifications
When changing focus
After client feedback
When adding new services

A/B Testing

If you want to test different bios:

Write two versions
Use one for a month
Track booking conversions
Switch and compare
Keep the better performer

Bio Visibility

Enabling/Disabling

💎Premium On Premium plans:

Go to Settings > Booking Page or Branding
Find Show Business Description
Toggle on or off
Save

When to Hide

You might hide your bio if:

Using an external landing page
Bio is on your main website
Keeping booking page minimal

Bio and SEO

While your booking page has limited SEO impact:

Use relevant keywords naturally
Include your profession
Mention your location if local
Make it readable (not keyword-stuffed)